Career - Business - Life Coaching 
Hannah Ray

Welcome! I'm Hannah Ray - a therapeutic career + business life coach in Amsterdam.


I hold space for people who want to develop a greater sense of understanding, trust and belief in themselves, so that they can create their own version of success.

I support with things like career development, recovering from burnout, starting or running a small business,
 relationships, identity, balance, and communication.

Ultimately, I facilitate you being more you, and more content + healthy in your work + life because of it.


I hold safe + judgement-free space for you to have an honest chat, get unstuck, and get moving.

Photo of Hannah Ray best life coach in Amsterdam


Screenshot 2021-09-21 at 11.15.52.png

Because you want to explore some kind of transition, change, or improvement in your life.

career coaching amsterdam.png

Because you want to change careers or re-evaluate the way you do your current one.

Screenshot 2021-09-21 at 11.17.58.png

Because you have (or want) your own business, and want support managing it in the way that's best for you.

I also offer...

Because you want to focus your mind, lower stress, or find greater fulfilment in your day-to-day.

Because you want someone to help you create a brand that reflects you + guides your success.

Because you want specific life + business coaching for being a small business owner.

Because you want to explore what's going on for you in a more integrated + body-based way.

Workshops and group or 1-1 coaching for corporate companies and creative companies.


my mission

To facilitate you being more you, & being more successful, content + healthy in your work and life because of it.

Everyone deserves space to freely explore ways of thinking, expressing and being, so that they can drop the 'shoulds' and live + work in a more enjoyable and fulfilling way.


We don't all have access to people or places where it feels safe, confidential + non-judgemental enough to do so. 

My job is to hold space for you to become more familiar + trusting that everything you need is already inside you.

Our work together is about finding it and bringing it out, so that you can unstick, create space, and move.



take coaching amsterdam hannah ray_edited.png

Space To Think + Explore

When was the last time someone really gave you time + space to think deeply, process, and explore ways of and edges to your thinking? You will get lots of this from me. 

TAKE coaching compass

Tailored Structure + Direction

The first 2hr session gets us really clear on your goals + challenges - both for yourself + our work together. What are they and why? I'm not the type of coach to offer a universal roadmap. Instead, I tailor each session to your unique situation.


Deep Listening

Have you experienced how different it feels, how seen you feel, when someone really, deeply listens? This is space for YOU. So, I listen.

TAKE coaching thinking partner

Judgement-Free Thinking Partner

It's nice when someone gives you ideas, but even more satisfying (and long lasting) when you figure out your own solutions, right? I've got a whole box of tools + exercises we can use. And I am also human with some very weird thoughts, so there is no judgement on whatever comes out of your mouth!

TAKE coaching universe


What is happening in the rest of your world? What shaped you? How does this affect other things in your life? We look at all the parts that are involved, and approach change in an integrated, holistic and sustainable way.


I am a qualified Life + Business Coach. My training is approved by the ICF, Barefoot Coaching + University of Chester - internationally recognised as a hallmark of quality

The qualification is also endorsed by the National Council of Psychotherapists.

It combines psychological depth, academic rigour and practical focus.

The theories I have been trained in, and draw on a lot in my coaching approach are Nancy Klein's 'Time To Think' theory, Gestalt techniques, person-centred + emotion-focused techniques, journaling, somatic/embodied exploration, and CBT-informed coaching. 

Additional to my coaching training, I worked as a brand strategist in the advertising industry for 10 years, developing strategies, developing creativity and facilitating workshops.

I am also qualified as an 400hr advanced certified yoga teacher via Stretch London. I am trained by senior teachers + thought-leaders in the yoga world and an integrative counsellor. I teach at yoga studios White Door and Bluebirds in Amsterdam.

ICF Barefoot Coaching Trained Coach.png
stretch logo.png
frog lotus.jpeg

How cOULD coaching work for you?

  • Starting trusting yourself and your decisions more, instead of living by the 'shoulds' in your life

  • Explore how you approach your work so that it becomes more satisfying, you feel more confident, and can make it what you want

  • Make the journey to actually, properly believing in yourself and what you do. Your clients, colleagues or customers will feel it too

  • Become better acquainted with how you deal with things and experiment with new ways, so that you can respond rather than react

  • Explore new processes and systems that make you more confident, creative and productive​

Photo of Hannah Ray career coach Amsterdam


Coaching sessions are either online, or in-person at my practice, Stories Sarphatistraat, just off the Amstel in Amsterdam.

Photo of TAKE coaching Amsterdam_edited.jpg







“Hannah and I did 5 sessions of Life + Career Coaching. We worked on my values and goals to improve my productivity at work (at Booking.com) & focus my personal projects.

It was a great pleasure to share my ideas and thoughts with Hannah. She helped me to look at things from different angles and see things I wouldn't notice myself before.

Hannah is an attentive listener and created a very safe space for me to be honest. She prepared me some practices that made my thoughts & ideas feel easier and more structured.

After our cooperation, I will move forward with a clear vision of what I want and a loving attitude towards myself to enjoy the journey."