
LIFE COACH, CAREER COACH, BUSINESS COACH
IN AMSTERDAM OR ONLINE
READY TO EXPLORE & TAKE OWNERSHIP OF YOUR VERSION OF SUCCESS?
Welcome! I'm Hannah Ray - relational and insight-based life coach, career coach and business coach in Amsterdam or online.
I coach thoughtful humans who are questioning or rethinking what success looks & feels like in life and work.
Maybe you don't know how to define it yet, or are torn between what you think you should want vs. actually want - but something has been niggling you, and it's time to listen to those inner whispers and make some changes.
I hold space for you to soften your inner pressures, reconnect to your needs and wants, and reclaim your strengths and energy.
Together we will evolve how you relate to and lead yourself so that you can deepen your self-trust & -belief, and create a way of living and working that is more aligned, sustainable and satisfying.
My approach is warm, grounded, intuitive, non-judgemental, and strategic. I will listen deeply, adapt as we go, bring gentleness or challenge when needed, and be firmly with you in the less 'shiny' moments.
All parts of you are welcome. Let's have a good, honest chat and get you making moves that feel more 'you'.

TAKE CoachinG
Life Coaching, Career Coaching, Business Coaching
ICF Certified 2021 & EMCC Supervised
Coaching for people and companies like:



COACHING SERVICES
a relational and insight-based coaching approach with a therapeutic touch.
What areas do you need support with?
Because you want to explore some kind of transition, change, or improvement in your life.
Because you want to change how you work, find more harmony, step up you leadership, or change careers entirely.
Because you want to deepen your self trust, embrace your ownership and agency, explore your identity and what success means to you.
Because you have or want to create your own business, and want support managing it in the way that's best for you.
Because you want to hire a professional coach to coach your employees on confidence, leadership, and wellbeing, either via workshops or 1:1 employee programmes.
Because you want to deepen your competence and courage as a business founder, via a shared experience growth and learning with others
Because you want specific life + business coaching for being a small business owner.
LIFE AND CAREER COACH AMSTERDAM
Life is always changing, as are we. And for a whole range of reasons, we can gradually or suddenly get out of alignment, or bored, restless, frustrated, or overwhelmed... We can end up forgetting, supressing or disconnecting from our wants and needs, and get entangled in what how we think we should be dealing with it or what we should be doing.
We spend a huge majority of our lives working, whether that's for a company or ourselves. It forms a huge part of our identity and influences our enjoyment of life. Surely, we owe it to ourselves to find a way of doing it that feels aligned, nourishing, sustainable, and satisfying?
My intention for our work together is to hold space for you to get clear, honest and confident with yourself about who you are and what you want.
This is not just about finding alignment in your career or creating a business you love. It's not just about taking ownership or learning new tools and skills.
It's also about: uncovering what was already yours and reclaiming your truth and identity; dismantling any shame or fear around having, deserving and creating what you want and need; and creating enough safety in yourself so that you can give yourself permission to allow and be open to receiving it.
My coaching is not a 'fix', it's a soft yet strategic unfurling back home.

COACHING METHODS & THEMES
No coaching journey or trajectory is the same. I personalise and tailor the structure of our work together, drawing on different methodologies, tools and approaches to your unique goals, challenges and process. My approach is largely non-directive and person-centered - meaning that I reflect back to you so you can hear your own thoughts, listen and hold space for silent processing after you speak, repeat language you use to clarify ideas, take a dynamic approach to offering exercises or using different methods, and use incisive questioning. I don't 'give advice', assume or tell you what you're thinking - I prioritise offering space and guiding you to find your own answers and trust your own choices.
Forming a trustful and respectful coaching relationship, in both directions, is integral to the effectiveness of our work. Creating more safety and honesty between us will mean that you feel more seen and heard, can be more authentic, take more risks and steps that create effective and sustainable change in your life and work. So I will take time getting to know you and regularly checking in with how you are finding the process. The process will begin feeling a bit more open, and as we move through sessions and form more understanding between us, things will naturally narrow down, leading to more room for compassionate challenge and practicality. I also find that this approach creates a deeper sense of satisfaction, capability and meaning for my clients long after finishing working together (the research on coach-client relationships shows it too).
My coaching approach is also strategic and action-focused, incorporating things like worksheets, frameworks and tools to find insight and perspective on your values, strengths, skills, etc. There is a focus on welcoming you making these things yours, and integrating learnings in to your own unique behaviours, beliefs, actions, and experience of life/work. This is combined with the therapeutic touch in how I hold the space, that remains intuitive, spacious, holistic and (imperfectly!) human. My blended tool box of training includes:
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Deep, active listening + reflecting
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Nancy Klein's 'Time To Think' theory
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CBT-informed coaching
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Positive psychology + mental wellbeing
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Gestalt techniques for coaching
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Journaling + drawing
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Guided visualisation for therapeutic change
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Neuro-linguistic programming
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Transactional analysis
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Yoga therapy, embodiment, and somatic inquiry
why might you want to find a coach?
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Listen to + trust yourself, your opinions and decisions more, instead of living by 'shoulds' and expectations
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Find out what your wants, needs and likes are
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Explore how you approach your work so that it, and your relationship with it, becomes more satisfying + aligned
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Stop playing yourself down, hiding, or complying with a life that doesn't feel like you; take yourself more seriously, grow self-belief and build the courage, competence + confidence to make aligned moves
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Become more aware of how you deal with things and experiment with new ways, so that you have a greater sense of choice and confidence to choose
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Explore new ideas, exercises, mindset, rituals or systems that enable more confidence, creativity and flow
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Feel empowered and confident to respond with skill and discernment to choices in your life - so that your resourcefulness continues beyond our work together
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Take space to figure out what's really important to you, your sense of identity, what you value + what you're going to do about it
Sounds like good stuff you want more of?

PLENTY OF life coach, CAREER coach AND BUSINESS COACHES IN AMSTERDAM. WHY CHOOSE ME AS YOUR COACH?
We'll be a good match if you want a coach who...
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Makes space to get to know your own unique mind and life/work experience, doesn't make assumptions or have expectations about what you want or think, and stays curious & open to all parts of you as the coaching journey develops. (I coach people of a range of ages, genders, industries, nationalities, cultural backgrounds, sexualities, political views).
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Explores your values, strengths, skills, ideal work environments/set up, leadership style etc that most coaches offer... but also takes it deeper than surface level so that you can really shift how you perceive things and relate to yourself
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Welcomes and embraces imperfection, nuance, getting things wrong, and the wonderful human messy-ness of change
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Adapts their approach and tools to you as the process develops, so that you can take action, ownership and confidence back in to your own hands
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Approach has a relational, deep and therapeutic nature and includes a more holistic sense of you, your identity and your life - looking at how different areas of life will be playing in to or affecting the goals and challenges you have
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Creates lots of space to think, explore and rewire longer threads of thoughts and patterns, so that change is deeper and longer-lasting
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Is gentle and warm, but will also get real and honest with you, bring some challenge when needed, and sit firmly with you in the 'less shiny' moments
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Is an experienced, deeply and broadly trained, certifed coach, combined with someone who has been through similar work and life related changes, so can also relate (yes, I've been there too!)
Are we on the same page? Let's explore working together in a discounted try out session.

(Some) SCENARIOS LIFE, CAREER OR BUSINESS COACHING can SUPPORT with
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Feeling misaligned, lost, disconnected, restless, or unfulfilled in your life and/or work (career or business)
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Professional and/or personal development (confidence, leadership, balance, communication, alignment, self-trust)
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Career changes or pivots
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Starting a business
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Managing running a small business and/or being a small business owner
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Redundancy or restructures
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Returning to work after time off e.g. burnout, life changes, becoming a parent
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Feeling overwhelmed, unbalanced, stressed, burnt out
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Creating a brand positiong and business plan that is aligned and authentic to you
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Figuring out what you want to do for studies or work
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Moving or living abroad as an expat and/or for work
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Re-finding meaning in your life or work again

WHAT IS A LIFE, career and business COACH with a therapeutic touch?
Coaching is not therapy. But coaching can sometimes feel therapeutic in the way that it allows space for us to explore the holistic emotional, mental, and physical influence of career, business and life on your relationship with yourself and your world.
We follow the principle of coaching that asks: 'What do I want to do with this information? How can I move through it/forwards?' (VS. 'Why am I like this? How can I make sense of how my past has shaped me?' like in therapy).
Clients often ask me if they're allowed to open up about emotions, past experiences, physical sensations or feelings in sessions, or talk about other stuff in their life that's connected or impacted. You are *absolutely welcome* to.
Making plans and changing behaviour is a deeply human and individual process that taps in to your wellbeing, values, insecurities, thinking patterns, energy levels, relationships, identity etc. Integrating this in to the coaching process and being present with it, is what makes the coaching therapeutic. It allows us to make changes and adopt strategies that go deeper & wider in to our make up; and are therefore more sustainable and impactful, long after we finish working together.
Alongside being a certified and experienced coach, I am also trained in cognitive behavioural therapy tools for coaching, yoga therapy, mental health first aid, and guided visualisation for therapeutic change so that I can hold this space safely for you and in full awareness of the boundaries and limitations of coaching.
It can be effective to work with a life coach and career coach alongside working with a therapist as you can bring insights from that in to the more 'action-oriented' coaching space.
I do not diagnose or treat mental health and do not treat trauma. If you are in the grips of a crisis or anxiety or depression, coaching may likely not be appropriate right now. If this is you, please consult with your therapist or GP.

See my experience, certifications, training and qualifications HERE->





WHERE DO COACHING SESSIONS TAKE PLACE?
Coaching sessions are either online, so you can work with me from anywhere,
or in-person at my practice, Stories, Keizersgracht in Amsterdam.
I offer coaching sessions Weds-Fri.





