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LIFE + BUSINESS Coaching for small businesses
in Amsterdam


Hi, I'm Hannah - a business coach for small businesses in Amsterdam and beyond. 

I partner as a coach for small business owners, (perhaps like you!). From dog groomers, to couples opening boutique hotels or padel clubs, PR consultants, photography freelancers, and swimwear entrepreneurs. 


Running a small business can be an emotional rollercoaster. Some of us wouldn't have it any other way, but I'm here to support you on the ride.

I bring 10 years experience as a brand strategy consultant, am an ICF-qualified Life + Business coach, a business coach on Amsterdam's Momentum programme for starting female entrepreneurs, and am a yoga therapy teacher.


If that sounds interesting, say hi and let's talk.

Photo of Hannah Ray business coach and life coach for small business owners in Amsterdam

WHAT IS COACHING for small businesses?

My approach to small business coaching is to partner with you and hold space for you to work through + manage the ups and downs of running your own small business and the realities of being a small business owner.


It is a collaborative process, where the coach (me) facilitates the small business owner (you) to explore your relationship with yourself and your small business. That could be anything from defining your vision + objectives, regulating stress, creating space to level up and grow your small business, or finding consistent motivation to get through your to do lists.


It is worth clarifying what makes business coaching different to business consulting or business mentoring. It is not about giving advice or directly discussing ideas, but giving you the tools to create the conditions for yourself to succeed. I firmly believe you already have everything you need inside you - it's a case of drawing it out and utilising it in the best way for you.


If you are looking to create a brand or brand positioning that helps support and drive business decisions - I offer a couple of brand consulting packages for small businesses which you can find here.

Either way, arrange a discounted introductory session with me and we can discuss your needs and how we could work together. 




A business coach works as a thinking partner to help you more deeply explore how you want your business to work, how you manage the day-to-day running of it, and how you want your business to serve you.

They help you connect your professional and personal goals so that you and your business can evolve + work in better alignment with yourself.


A small business coach is there to hold space for you and support you. They will, most importantly, listen to you, then offer questions, exercises, and various methods to help you identify what is in your way, explore any beliefs that are holding you back, and help you start to unstick yourself and move towards the space you want to be.

As your business coach, I am there to keep you connected to why you're doing what you're doing, keep you on track and hold you accountable.

I am not here to tell you what you should do, what I would do, or what success should look like for you.

I am here to hold dedicated time and space for you to think about one of the most important things in your life!



photo of Hannah Ray brand strategist and small business coach Amsterdam

My career and life experience, as well as professional training, has put me in a natural position to be a coach for small business owners.


I have worked as a strategist for businesses like eBay, Google, Tinder, adidas + Danone - so I get numbers, profit, KPIs and growth.

I also have experience holding space for the stuff you can't put numbers to in my yoga teaching and coaching training.

I also have my own personal lived experience of imagining, creating, and growing my own small business (this!). I did my own concepting, business planning & logo and website designing, and am constantly exploring how I can support myself and find support around me. I can fully empathise with the various professional and personal influences and challenges that a small business owner deals with.


However, I strongly believe that success looks different to everyone, so I am a good fit for you if you want to work with someone who will hold space for you without jumping to conclusions, without judging, and without expectation.

I offer discounted intake sessions. So if you're interested, let's have a chat and see if we're a good match.



Deep-dive kick-off session (2-hr)

A 2-hr session to explore everything that's going on for you and your goals.

You'll complete a reflective worksheet beforehand.

This session creates the groundwork for our work together.

Holding session / Another block /

One off sessions

Once you finish your block, you may feel happy with where we get to and choose to wrap it up.

There is also the option for:

a) Holding Session-

We review + note down the insights, tools + other things that will keep you on track

b) Another Block-

Coaching can be like a ball of string. You may want to keep unravelling something and keep up the work

c) One Off Sessions-

If you'd like to dip back in every now and then, I offer one off sessions to work or move through anything on your mind

Ready to get things moving?
Let's talk about what you want to work on and where you want to go. 

Say hello!

Let's introduce ourselves + have a discounted intake session about your situation.


Ask any questions about how I work, how I can help, and any more practical things.

Regular (1-hr) sessions

Depending on your goals + situation, you can sign up for 3 or 6 months of bi-weekly sessions.

The content + approach is tailored to you + your needs.

Perhaps interactive tools in session, journaling exercises between sessions, or simply talking.

I'm always here

for you!

You're always welcome to reach out to me in the future.

Sometimes a 6 or 12 month break is nice before another stint of coaching work.

I am happy to work with you over as short or long period of time that is right for you.


WHen WOULD small business owners CONSIDER A small business COACH?

Running your own business can be liberating, fun and personally challenging.

In many cases, it's tricky to separate yourself from your business, or, the other way round, to bring more of you in to it. 

You might find a business coach if you want help with:

  • ​​​​​​​Navigating the rollercoaster of running your own business

  • Developing greater self-belief and self-esteem

  • Managing anxiety and stress

  • Setting + managing boundaries

  • Replenishing sense of wellbeing, energy and balance 

  • Articulating your vision and setting goals

  • Connecting with your creativity

  • Creating strategies, structures + frameworks for (sustainable!) growth or action

  • Making useful plans, and sticking to them


  • What is a Life Coach?
    Life coaches provide a safe space for you to explore where you are, where you want to go, what is holding you back, and what you can work on to get there. The main purpose is to be a thinking partner for you to explore + facilitate your own creativity + answers so that you can take your next step.
  • What should I expect from a Life Coach?
    A life coach helps you explore + reconnect with your own sense of self and resourcefulness. You should expect to be deeply listened to, asked questions, have someone reflect yourself back to you, and engage with tools, exercises etc. that help you find your own answers and figure out what you want to do with them. You should expect complete confidentiality, non-judgement, and unconditional positive regard. You can expect to have regular check ins about what is working or not working, and how you can keep moving forwards together.
  • Why might I need a Life Coach?
    Often people wait until they're in a sticky situation, or things have gotten a little too bad. If you're in this place, then you might need a life coach to help you explore what got you here, and how you want to move through + out of it. ​ Working with a life coach is also great when things feel pretty good, too. Life coaching can take your life from fine or good, to extra exciting, calmer and more content, or more fulfilling.
  • What are the benefits of hiring a Life Coach?
    - Navigating or making changes in career, work, business or personal life - Developing self-awareness, self-trust, self-belief, and self-esteem - Managing anxiety and stress - Setting + managing boundaries - Replenishing sense of wellbeing, energy and balance - Developing visions and setting goals - Exploring and articulating ideas, thoughts or feelings - Connecting with your creativity - Creating strategies, structures + frameworks for (sustainable!) action
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