Life Coaching
in Amsterdam


Hi, I'm Hannah - a life coach based in Amsterdam.

I offer life coaching services at my calm practice in Amsterdam, or online video call (so you can work with me from anywhere!).

My mission is to help you be more you, and be more fulfilled + successful because of it.

Life coaching can cover many aspects of personal life, from self-esteem, health or identity, to relationships and work.

I believe life coaching should be safe, confidential + non-judgemental.

I hold this space for you so that you feel free to explore + move through whatever you want or need to move through.

Photo of Hannah Ray life coach Amsterdam West


A life coach works with people on a range of personal and professional topics. For example, I can work with you on things like change, stress, relationships, work life balance, boundary setting + career changes.

Life coaches provide a safe space for you to explore where you are, where you want to go, what is holding you back, and what you can work on to get there.


Life coaching is distinct from counselling, therapy, mentoring, and consulting. It is not a substitute for mental health care.

I am also not here to tell you what to do!

The main purpose is to be a thinking partner for you to explore + facilitate your own creativity + answers so that you can build your self-trust and self take your next step.

When you are looking for a life coach, check they are qualified with an accredited body (like the International Coaching Federation) who holds them to certain standards of training, practice + ethics.



A life coach helps you explore + reconnect with your own sense of self and resourcefulness. I believe that we all have our own answers inside us. It's a case of finding them, getting familiar with them, and figuring out how we bring them out.


I hold confidential + safe space for you to explore ways of thinking, talking, being, behaving + expressing yourself. I am also committed to continual professional development + supervision to ensure that I can hold the space safely for you and me.


I combine deep listening, reflection + questioning, with more practical or playful exercises + interactive tools so that you can move through something or move something forwards. I also offer techniques grounded in yoga therapy, if that is something you're interested in.


When you get a life coach, you will also get access to greater awareness + perspective. They work with you over time to better understand what works and doesn't work for you. 

I always have your back, fully respect you for who you are and will hold you in unconditional positive regard.


Want to make some changes?

Photo of Hannah Ray TAKE life coaching Amsterdam


Deep-dive Intro session


A 2-hr session to explore everything that's going on for you and your goals.

You'll complete a reflective worksheet beforehand.

This session creates the groundwork for our work together.

Holding session / Another block /

One off sessions

Once you finish your block, you may feel happy with where we get to and choose to wrap it up.

There is also the option for:

a) Holding Session-

We review + note down the insights, tools + other things that will keep you on track

b) Another Block-

Coaching can be like a ball of string. You may want to keep unravelling something and keep up the work

c) One Off Sessions-

If you'd like to dip back in every now and then, I offer one off sessions to work or move through anything on your mind

Ready to get things moving?
Let's talk about what you want to work on and where you want to go. 

Say hello!

Let's introduce ourselves + have a discounted taster session about your situation.


Ask any questions about how I work, how I can help, and any more practical things.

Regular (1-hr) sessions

Depending on your goals + situation, you can sign up for 4x or 8x sessions.

We move through these at a pace + frequency to suit you.


The content + approach is tailored to you + your needs.

Perhaps interactive tools in session, journaling exercises between sessions, or simply talking.

I'm always here

for you!

You're always welcome to reach out to me in the future.

Sometimes a 6 or 12 month break is nice before another stint of coaching work.

I am happy to work with you over as short or long period of time that is right for you.



  • ​​​​​​​Navigating or making changes in career, work, business or personal life

  • Developing self-awareness, self-trust, self-belief, and self-esteem

  • Managing anxiety and stress

  • Setting + managing boundaries

  • Replenishing sense of wellbeing, energy and balance 

  • Developing visions and setting goals

  • Exploring and articulating ideas, thoughts or feelings

  • Connecting with your creativity

  • Creating strategies, structures + frameworks for (sustainable!) action



photo of Hannah Ray life coach Amsterdam

If you've already started thinking about or looking for a life coach, great!

But when is the right time?

Often people wait until they're in a sticky situation, or things have gotten a little too bad. If you're in this place, then you might need a life coach to help you explore what got you here, and how you want to move through + out of it.

I believe working with a life coach is also great when things feel pretty good, too. Life coaching can take your life and how you feel about it from "fine" or "good", to "fricking exciting!" and "I don't know why I went along with it like it was for so long".


Only you know when the right time is to get a life coach, but if you're considering it... 



I take an integrative approach, drawing on a range of experience to tailor our work to you:

Photo of Barefoot Coaching Trained Coach

I am trained as a professional business + personal coach with Barefoot Coaching, the International Coaching Federation, and University of Chester.

The qualification is also endorsed by the National Council of Psychotherapists. It combines psychological depth, academic rigour and a very practical focus.

Theories I have been trained in, and draw upon a lot in my coaching approach are Nancy Klein's 'Time to Think' theory, Gestalt techniques, person-centred and emotion-focused techniques, journaling, somatic/embodied exploration, and CBT-informed coaching.

Photo of Hannah Ray life coach yoga teacher white door amsterdam

I'm a certified 400hr advanced yoga teacher via Stretch London. A 250hr Vinyasa training, and more recently, a 150hr Advanced Teacher Yoga Therapy training.

I am well versed in holding space for both you and your body. Where we spend a lot of time talking in coaching, it can be nice to 'get out of your head' and ground in to + integrate with your body.

I can bring in body work, breath + meditative visualisations, if it interests you.

If you'd like to come to my yoga + movement classes, check out the schedules at The White Door Studio and Bluebirds in Amsterdam!

photo of Hannah Ray brand strategist and small business coach Amsterdam

I have 10 years of professional advertising + communication experience under my belt. I have worked, (and still freelance) as a brand strategist in creative agencies.

I help brands find their 'thing' and then talk about it in a way that feels good and makes business sense.

I've worked with companies like eBay, Tinder, Google,, Heineken + Danone.


This is the experience I bring to my business coaching or brand consulting clients. It also flexes quite nicely as personal strategy for my life coaching clients!



When you're looking for a life coach, it's always a good idea to talk to a few and see if they feel like the right fit for you. 

That's why I offer discounted taster sessions. So we can say hello, have a chat, and you can see if I feel like I'm a good match for you.



take coaching amsterdam hannah ray.png


We can take a general approach to your life. We look at all the slices that make it what is it and create a tailored, personal approach for you.

take coaching amsterdam hannah ray.png

Life coaching is great for executives + professionals who want to ensure that their work sits with their personal life in the way they want.

take coaching amsterdam hannah ray.png


Sometimes life throws us a curve ball, or we've simply had enough of something. A life coach can be a trusted and invaluable thinking partner to make big changes or transformations in the way you want. 

take coaching amsterdam hannah ray.png


Life coaching is great for working on your self-esteem, self-worth and self-confidence. We help you find + explore YOU, and how you can and want to express yourself.

take coaching amsterdam hannah ray.png


Whether it's about considering who you connect with and how you relate to others, or how you approach a certain relationship in your life, life coaching can help.

take coaching amsterdam hannah ray.png


Moving countries isn't always smooth (I know!). Even if the culture is similar, subtle differences can have impact. Life coaching can help you navigate it all.

take coaching amsterdam hannah ray.png

Entrepreneurs can benefit from life coaching. We explore why you do what you do, how it affects other aspects of your life, and how you want it all to serve where you're going.

take coaching amsterdam hannah ray.png


We can work on creating greater sense of balance, health + wellbeing in your life. Understanding what that means to you and how you can work towards or maintain it.

take coaching amsterdam hannah ray.png

LIFE COACHING FOR Stress + Burnout

Coaching is not a substitute for mental health treatment. It can, however, be a very helpful tool to take back control of your wellbeing, where you invest your energy, and how you choose to approach a situation moving forwards.




Taster session (30mins):


5 sessions

2hr Deep dive Intro session + 4x 1hr sessions over 2-3 months:


(or 2x payments of 480€)


9 sessions

2hr Deep dive Intro session + 8x 1hr sessions over 4 months:


(or 4x payments of 400€)

Single 1-hr sessions: 165€

Single 30-min sessions: 85€


Payment is taken up front to confirm session booking.

Sessions can be cancelled or moved free of charge up to 48h in advance.

After that, you will not be refunded / will forfeit the session if part of a block, as I'll have saved that time and my attention for you. Thank you for understanding.

VAT-registered businesses can reclaim the VAT and usually expense coaching against your business.

If you are a full time employee, companies often have training + development budgets that you could investigate. My corporation rates add 30%.