BUSINESS COACH IN AMSTERDAM
BUSINESS COACHING FOR THOUGHTFUL HUMANS WHO WANT TO CREATE A VERSION OF SUCCESS THAT FITS THEIR LIFE
I'm Hannah Ray - an English-speaking business coach in Amsterdam, working with thoughtful yet ambitious founders, business owners or starters, and freelancers, in person or online.
You probably started (or want to start!) your own thing because you wanted to do it your way. Then the day-to-day arrived: the marketing, the admin, the invoicing, the decisions that all land on you... Not to name the expectation or pressure of success that perhaps doesn't actually feel like yours anymore, or the corporate productivity hangover that still lingers.
Somewhere along the way, the thing you built to give you freedom can start to feel like it owns you instead.
As a certified personal and business coach, a business owner myself, and a previous 10+ year strategist career, I hold business coaching space for you to align with yourself, trust yourself more, and take ownership of a version of success that's actually yours and supports the life you want for yourself - not just the one that looks good on paper or that you think you 'should' be chasing.
If that sounds good, book a discounted 'try out' coaching session, and let's explore how business coaching with me could work for you.
I offer business coaching in 1:1 and also groups.
See 1:1 options HERE
See TEND Circles - the 6-Month Group Business Coaching Container HERE
WHAT IS BUSINESS COACHING?
The definition of business coaching is not much different from that of normal coaching, apart from the fact that the content and goals are focused on business.
It is a collaborative process, where I hold space for you - whether you are a business owner, founder, or freelancer - to explore the things you want to create in and with your business, and how you want to run it. I help you connect your professional goals with your personal goals so that you and your business can evolve and work in better alignment with yourself and the life you want to have. That might be your vision, your objectives, your timelines. It might be work-life balance, your pricing, a big decision, branding, or the to-do list that never ends.
As your business coach, I listen, reflect, and question. I bring in tools, worksheets, exercises or methods that help you:
- Find + maintain perspective
- Sort through your thoughts
- Prioritise tasks + goals
- Clarify direction
- Set boundaries that help you manage your energy
and more.
Thinking support, not business advice
It's worth being clear about what this is, because the labels get muddled.
Business coaching isn't consulting or mentoring. I won't tell you what to do with your business, hand you a growth plan, or give you my advice on your pricing. I can still help you figure it out, just by coaching and guiding you to find your own answers - not by advising or telling.
What I do is hold dedicated time and space for you to think about one of the most important things in your life. I'll keep you connected to why you're doing what you're doing, keep you on track, and hold you accountable - without ever telling you what success 'should' look like
.
This is important to me because a lot of owners don't need more unpersonalised advice. They need someone who'll guide them to distinguish what is right for them by hearing themselves think.
QUICK FIND
WHO IS MY BUSINESS COACHING FOR?
BUSINESS COACHING FOR
SMALL BUSINESS OWNERS
I offer small business coaching in Amsterdam and beyond, to people who own (or want to own) their own business (or businesses!).
Many owners start their own thing for more satisfaction + fulfilment. You may be already well in to the journey and working in your business full time, or planning to start it on the side of your usual job.
When it comes to the day to day, we realise that there is perhaps more to the job than just doing the thing we love - you also need to be a marketer, sales person, SEO specialist, finance manager, tax advisor, social media manager, etc.
Managing + balancing the needs of the business with your own personal needs is an art, and will change over time and across life contexts.
Business coaching can help you stay connected to where your energy is, where you need to offload or find support, what you need to prioritise, and how you can set goals in a way that is sustainable for you.
BUSINESS COACHING FOR
ENTREPRENEURS
I offer business coaching for entrepreneurs in Amsterdam and Europe.
Starting a venture in order to create a profitable business that you can live off, or eventually sell, takes dedication and nouse.
Business coaching can help you get clear + directive on what you need to achieve, how, and by when.
We can work together to create a solid plan. Including a range of financial, business + brand objectives, and the key jobs to be done, milestones, and wins that you need to hit in order to achieve them.
Business coaching sessions provide valuable + dedicated time for you think about what you need to think about. Time to regularly check in with your progress. It keeps you on track + accountable.
Some entrepreneurs I work with are also interested in working with me as a business coach consultant. Check out my brand consulting services page for packages or contact me for more details.
BUSINESS COACHING FOR
FREELANCERS
I offer executive business coaching in Amsterdam and beyond, for freelancers.
One of the key reasons I hear people saying they go freelance is to take more control over their work + time. However, we often end up entering back in to the same cycles, habits + behaviours we had when we were full time employed.
Business coaching can help you come back to your why. It can help you come back to your personal values + goals so that you can review the way you find + take on work, and more consciously recreate it as you want it to be. It's about putting the choice back in your hands.
Business coaching can also be the dedicated time + space to revisit the more practical side of things.
How much do you want and need to earn? How many weeks of the year do you want to work? How do you set your day rate? etc.
It can also give you space to ponder on what skills you want to develop further, where you want your work to go in the future, and how you want it to serve other areas of your life.
WHen DO business owners COME TO ME?
Running your own business is one fast way to learn a LOT about yourself and grow. It can be liberating, fun, as well as frustrating and one of most confronting personal challenges you can take on.
You might find a business coach if you want help with:
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The business is working, but you're not enjoying it
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You love what you do but the business isn't quite working how you want
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You're busy, but you can't tell what you've actually moved forward
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You are starting to question your confidence or competence
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You can't separate yourself from the business, or bring enough of yourself into it
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You're facing a decision you keep circling and not making
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Your sense of wellbeing, energy or balance in life has gone down
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Boundaries have disappeared in to the ether - you're always on, regularly thinking or worrying
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You know what you want but not how to hold onto it or structure and manage it
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It's stopped feeling like yours or your version of success
If any of those are familiar, you're in the right place - say hello!
What we might work on in a business coaching partnership
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Time management, personal energy and work-life balance that you can actually sustain
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Reframing or crystallising your vision, and translating it into objectives, focuses, actions and timelines
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Creating personalised systems, structures and processes that fit how your own brain and your life actually works
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Getting familiar with your numbers, and figuring out how your business supports you and your version of success, without becoming a spreadsheet person (unless you also love spreadsheets!)
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Balancing decisions about short-term demands against the longer game
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Pricing, boundaries and saying no
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Self-belief, confidence and self-leadership as an owner
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Making useful plans, and figuring out what your effective motivators are to stick to them
what BUSINESS coaching clients say
BUSINESS COACHING PRICES & PACKAGES
FLEXIBLE
12-month-valid packs
from 1200€ + BTW
For ongoing coaching support you can book whenever you want or need it.
Often used as top ups for past clients who want to continue with lighter touch or maintenance support, or new clients who want a more 'go with the flow' or flexible approach to coaching.
Includes:
+ 45-min sessions
+ Options of 6, 8, 12 blocks, starting at 1200€ + BTW
+ Blocks are valid 12 months from date of first booked session
- most chosen -
FOCUSED
4-5 month container
2100€ + BTW
A focused season of growth, creation & change; for challenges, questions and transitions that desire space for deeper exploration & experimentation, more hands-on support and a holistic reset of your inner compass.
Longer and more spacious sessions, prioritised booking, homework & support for practicing, experimenting and integrating things between sessions, and an intentional pace.
Includes:
+ 1x 2hr deep dive kick off session
+ 6x 75-min coaching sessions
+ 1x 45-min follow up session (bookable up to 3 months later)
+ Reflective worksheets to open and close the journey
+ Consistent cadence of sessions every two weeks, with prioritised booking
+ Bespoke tools, methods, exercises and homework in and between each session
+ Access to between-session support via Whatsapp or email
FLOURISH
9-12 month container
4200€ + BTW
For if you know in your gut you are going to be making a big, juicy move and want coaching not just through the exploration and creation, but also the wider integration and momentum as you take it forwards.
Solid and deep support through multiple cycles of evolution so that you can continue layering and building on your new foundation and flourish in your next chapter with more courage, confidence and resilience.
Includes:
+ 1x 2hr deep dive kick off session
+ 16x 75-min coaching sessions
+ 1x 45-min 'progress check' session
+ 1x 45-min follow up session (bookable up to 6 months later)
+ Sessions every 2 weeks to begin, with the option to change pace after the mid-point 'progress check' session
+ Everything else from FOCUSED
*All options can be paid in full or in monthly instalments.
If you are still employed - Check if your employer's L&D or training budget can contribute to professional development coaching.
Founders - Coaching can be expensed against your business along with VAT.
I take on a limited number of clients to ensure you get the best quality of attention and focus from me. It is a committed investment, so please do so intentionally.
Curious? Interested? Raring to go?
I offer discounted 45-min try out sessions to explore how we could work together, make sure we're a match and decide how you want to proceed.
€75 incl. BTW
Interested in GROUP Business Coaching?
See TEND: the 6-Month FOUNDERS Group Coaching Circle HERE (next groups Sept 2026)
My work usually is a tailored blend of multiple types of coaching, depending on your own unique goals, as I work holistically and integratively, and decisions aren't made in a vaccum.
GROUP BUSINESS COACHING
If you'd rather work alongside other owners, TEND Circles is my six-month group coaching container for thoughtful founders who want to tend to the human behind the business.
If you want to learn from and share the weight of running a business with other founders who get it, you get the same business coaching thinking, as well as group hive mind, shared with people who understand the particular rollercoaster and realities of running your own thing.
HOW DO my BUSINESS COACHING services WORK?
Say hello!
Let's introduce ourselves + have a discounted introduction session about your situation.
Ask any questions about how I work, how I can help, and any more practical things.
Deep-dive Intro session
(2-hr)
A 2-hr session to explore everything that's going on for you and your goals.
You'll complete a reflective worksheet beforehand.
This session creates the groundwork for our work together.
Holding session / Another block /
One off sessions
Once you finish your block, you may feel happy with where we get to and choose to wrap it up.
There is also the option for:
a) Holding Session-
We review + note down the insights, tools + other things that will keep you on track
b) Another Block-
Coaching can be like a ball of string. You may want to keep unravelling something and keep up the work
c) One Off Sessions-
If you'd like to dip back in every now and then, I offer one off sessions to work or move through anything on your mind
Ready to get things moving?
Check out my 1:1 coaching packages and investments.
Regular (75-min) sessions
Depending on your goals + situation, you can sign up for 3 or 6 months of bi-weekly sessions.
The content + approach is tailored to you + your needs.
Perhaps interactive tools in session, journaling exercises between sessions, or simply talking.
I'm always here
for you!
You're always welcome to reach out to me in the future.
Sometimes a 6 or 12 month break is nice before another stint of coaching work.
I am happy to work with you over as short or long period of time that is right for you.
WHY WORK WITH ME AS YOUR BUSINESS COACH IN AMSTERDAM OR ONLINE?
When you're looking for a business coach, it's important to find, not just someone who's business experience you find relevant, but someone who you feel you can talk to and share with.
I have experience working as a strategist for corporate businesses - like eBay, Google, Tinder, adidas + Danone - who are all about numbers, profit, KPIs and growth.
I also have experience holding space for the life or feeling extra stuff you can't put numbers to in my yoga therapy and life coaching training.
The most important part of my process though, is listening. Without jumping to conclusions, without judging, and without expectation.
This is because I believe that your business will be most satisfying + distinctive when it is a reflection of and in service of YOU. Not what anyone else tells you it should be.
I offer discounted try out sessions. Say hello, let's have a chat, and you can see if I'm the business coach for you.