I'm happy you found me! You are very welcome here.


I live in dreamy, windy, watery Amsterdam. Home, for me, is in many places though. With my family + friends back in the UK, friends that have moved to other countries, and places I have loved spending time.

I take this same view in my work and am pleased to coach people from all over the place.

I am happiest when absorbed in the laziest, stretchiest, wriggly type of yoga, stalking cats, people-watching out of windows, dancing to very loud music, writing, sitting with a good view, and eating.

photo of Hannah Ray life coach Amsterdam


I've always felt in my element listening to people - giving them space to think, to explore themselves, get confident with their own opinion, and encouraging them to express it.


For example, as a child, I had a friend who found talking about feelings tricky, so instead, we'd sit together and write to each other about what was going on.

It always just made sense to me to think of + do things like this, but I had never considered that it could be a career path for me. 

I moved to Amsterdam in 2018 after deciding that calm canals and cycling everywhere, outweighed the always-on, do-it-all stimulation of London.

I originally moved for a dream job in advertising. I soon discovered I still had the same doubting feeling of not quite fitting, feeling over-stressed, and wanting something else for myself.

I went on a little journey - being made redundant from that job, being unemployed, working a few more advertising projects, being unemployed again, doing an advanced therapeutic yoga teacher training, qualifying as an ICF Life + Business Coach, consulting as a brand strategist and coach for small businesses (AND many moments of despair, feeling very lost, very excited, frustrated, not good enough, motivated, determined, and finally... accepting). Eventually, I founded my own business - my coaching practice, TAKE.

I have learnt that it is not about getting a quick or final fix. It is our relationship with ourselves and our relationship with our work that really matters. Those relationships will change and develop over time, chapters and contexts. Coaching is a way to help you unstick and move with it.

Creating and holding space that feels safe enough for a person to start speaking from the heart, say what they really want, think, feel and be themselves is, really, a very special thing to get to do for a living.

I find it an honour to work with everyone I work with, and hope that, perhaps, I will have the honour of working with you too.