BRAND CONSULTING
in Amsterdam

+ ONLINE

Hi, I'm Hannah - a brand strategist and brand consultant for small businesses based in Amsterdam. 

 

I believe the most satisfying small businesses reflect + are in service of their owners.

I fuse 10 years experience as a brand strategist in the advertising industry + my coaching experience with small business owners. This allows me to offer a unique, tailored approach to brand positioning.

If you're curious, get in touch and let's talk.

Photo of Hannah Ray brand strategist Amsterdam

WHY CHOOSE ME AS YOUR BRAND CONSULTANT?

Firstly, I'm delighted that you're considering working with me on your business (or business-to-be!).​ It's a service that `I am really excited to share with you.

 

It is the love child of my career in advertising and my coaching work.

Blending + balancing my experience + expertise from working with both big global brands like eBay, Old Mout and adidas, and small businesses or start ups like a dog grooming salon, a boutique hotel and a padel club.

I can help you with the practical things: systems, structures, numbers + KPIs, as well as weaving it together with those more personal, agile, life things that you can't put a number to.

My approach is really about me drawing out the parts of you that will help me help you create a brand + business that:

  • Feels true to you and is therefore distinctive + unique to you

  • Serves your own own idea of success

  • Flows more naturally and is manageable to run because it is more in tune with your own values and how your brain works

 

I flex between 'coaching mode' where we delve in to your own vision, principles + necessities, and being more directive with my ideas + brand consulting.

We contract this upfront and for each session, for a blend that is useful for you, and that you are comfortable with.

QUICK FIND

 

WHAT IS BRAND POSITIONING?

Your brand positioning is how you share your business with the world. It's what people see, hear of, think of, believe about, + associate with you.

If your business already exists and has customers, then you will already have a brand positioning (you just might not be aware of it!).

A good brand positioning takes in to consideration: your business goals + challenges, services + products, dream customer, cultural + market context, and personal/company values. It puts this all in the melting pot, gives it a swirl around, and produces a way of expressing it all that helps you be seen + heard in a distinctive + unique way, whilst working towards your goals.

how can brand consulting help with BRAND POSITIONING?

A brand consultant can take an outside view on your business and helps your reach your goals. They offer analysis, solutions, and general marketing, business + communication expertise, through the lens of your brand.

My brand consulting packages take you through various journeys + processes that are specifically designed to help you level-up your business via your brand.

 

DEVELOPING A BRAND POSITIONING

Hannah Ray brand consultant for small business Amsterdam

I offer my brand consulting services in the form of a brand positioning package.

I've developed a 2 month journey that fuses the best of my brand strategy and small business coaching experience.

After a series of business coaching / brand consulting working sessions, I copywrite a Brand Foundations document for you. 

This document lends itself to brand tagline, naming, purpose + mission statements, brand identity or logo development, brand strategy + business planning, social post or website copy, briefing website builders, social media managers, or investors.

I take on a maximum of 2x brand consulting clients per quarter so that I can give my highest quality attention.

If you are interested or would like more information, please get in touch.

Please share details about yourself, where you are at with your business, and why you are interested to work with me.

THE 2-month 
brand positioning JOURNEY

EXPLORE + EXTRACT

5x worksheets + 1.5hr working sessions:

 

1 - Story + challenges

2 - Values

3 - Vision + Goals

4 - Dream Customer

5 - Product + Service

FILTER + FORM

‘Brand Foundations’ document

 

Our WHY / Our APPROACH / Our OFFERING / Our ROLE / Our PROPOSITION (tagline) / Our AUDIENCE / Our PLAYGROUND

TWEAK + TIGHTEN

1x  60-min follow up session

or

2x 30-min follow up sessions

THE INVESTMENT

3500€ (excl. VAT*)

(1x payment of 2000€ up front,

1x payment 1500€ upon delivery).

*The VAT can be reclaimed on your business.

 

WHAT IS MY ROLE AS YOUR BRAND CONSULTANT?

A brand consultant can offer many services to help you shape your brand, level it up, or figure out how it can better serve your objectives. 

BRING MY EXPERIENCE

I am here to bring you my experience. 10 years working in advertising agencies on projects such as: brand positioning, brand identity, global re-positioning, portfolio positioning, product innovation, audience insight, communication strategy, company + culture branding.

I have structured my package journeys from this experience, whilst keeping them flexible enough to fit you own unique needs. We work together to understand your objectives + challenges, then I cherry pick learnings from this experience to help you explore the best way to approach things.

MAINTAIN PERSPECTIVE

One of the biggest benefits of hiring me as a brand consultant is my ability to offer perspective. I will see things from a different angle, offer opinions in ways that might make you think of things differently, and keep you coming back to the brief when we (undoubtably!) go off on a tangent. I bring in coaching tools + exercises that are designed to open your perspective too. As well as asking the questions that make sure you are making informed + well considered decisions.

CREATE YOUR STRATEGY

Although we may spend lots of time discussing + exploring, I'm a strategist at heart so I will always have my strategy radar working in the back of my mind! My role is to help you identify A, identify B, and then facilitate your way from A to B.

FIND PATTERNS + SIMPLIFY

I spend time asking questions and listening to similar themes or distinctive ideas that come up. I observe how you speak about things, what's important, what language you use, what inspires you and what you want to avoid.

I knit these things together, explore it with you, then filter + focus it in order to create a succinct + coherent creative expression of it. 

MAKE IT PERSONAL

A big influence in my brand consulting work is my more personal approach. I make it a priority to connect with you. To understand the person behind the business, your own personal why, and your own personal challenges.

I have learnt that treating a small business like a large corporation does not work. The approach needs to tailored to your own unique timelines, resources, demands + business challenges. This not only helps me make the experience more useful for you, but also more fulfilling + fun to work together.

 

why should you hire a brand consultant?

There are many advantages of hiring brand consultant to develop your brand, but it's worth fishing around a little until you find one who feels right.

Someone who gets what you're trying to do, what your specific challenges are (on both a professional + personal level), and can give you the right level of support + challenge.

BALANCING BUSINESS + LIFE

When you're running a small business, it's easy to get in your head. You have all the pressures of making your business 'successful', whilst managing finances, deciding what to invest in when, and balancing it all with having a life.

A BRAND HELPS YOU DRIVE FORWARDS + STAY ON TRACK

A well-considered brand positioning can help manage your balance. It's the molten core that absorbs everything and sends it back out again. It's the compass that stores all the on-point information, and helps you take direction when you get a little lost. 

A BRAND HELPS YOU CONNECT

Your brand is the litmus test that tells people (and customers) who you are, so that they can decide if they want to be part of what you do. It also sometimes helps you to decide if you want to partner with them!

I'M A SMALL BUSINESS OWNER MYSELF, I GET IT

A well-considered brand positioning can help manage your balance. It's the molten core that absorbs everything and sends it back out again. It's the compass that stores all the on-point information, and helps you take direction when you get a little lost. It's the litmus test that tells people (and customers) who you are, so that they can decide if they want to be part of what you do. It also sometimes helps you to decide if you want to partner with them!

I'M NOT PART OF YOUR BUSINESS, SO I CAN MAINTAIN EXTERNAL PERSPECTIVE

Your brand is the litmus test that tells people (and customers) who you are, so that they can decide if they want to be part of what you do. It also sometimes helps you to decide if you want to partner with them!

RECLAIMING COSTS + POLICY

Intro calls are free of charge and without any obligation.

VAT-registered businesses can reclaim the VAT and expense my services.

You may also be interested in coaching for small businesses. If so, check my Business Coaching page for business coaching prices.

POLICY

Sessions can be cancelled or moved free of charge up to 48h in advance.

After that, there will be a 100€ late cancellation charge as I will have saved that time and my attention for you. Thank you for understanding.