BRAND CONSULTING
in Amsterdam
+ ONLINE
Hi, I'm Hannah - a brand strategist and brand consultant for small businesses based in Amsterdam.
I believe the most satisfying small businesses reflect + are in service of their owners.
I fuse 10 years experience as a brand strategist in the advertising industry + my coaching experience with small business owners. This allows me to offer a unique, tailored approach to brand positioning.
If you're curious, get in touch and let's talk.
WHY CHOOSE ME AS YOUR BRAND CONSULTANT?
Firstly, I'm delighted that you're considering working with me on your business (or business-to-be!). It's a service that `I am really excited to share with you.
It is the love child of my career in advertising and my coaching work.
Blending + balancing my experience + expertise from working with both big global brands like eBay, Old Mout and adidas, and small businesses or start ups like a dog grooming salon, a boutique hotel and a padel club.
I can help you with the practical things: systems, structures, numbers + KPIs, as well as weaving it together with those more personal, agile, life things that you can't put a number to.
My approach is really about me drawing out the parts of you that will help me help you create a brand + business that:
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Feels true to you and is therefore distinctive + unique to you
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Serves your own own idea of success
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Flows more naturally and is manageable to run because it is more in tune with your own values and how your brain works
I flex between 'coaching mode' where we delve in to your own vision, principles + necessities, and being more directive with my ideas + brand consulting.
We contract this upfront and for each session, for a blend that is useful for you, and that you are comfortable with.
QUICK FIND
WHAT IS BRAND POSITIONING?
Your brand positioning is how you share your business with the world. It's what people see, hear of, think of, believe about, + associate with you.
If your business already exists and has customers, then you will already have a brand positioning (you just might not be aware of it!).
A good brand positioning takes in to consideration: your business goals + challenges, services + products, dream customer, cultural + market context, and personal/company values. It puts this all in the melting pot, gives it a swirl around, and produces a way of expressing it all that helps you be seen + heard in a distinctive + unique way, whilst working towards your goals.
how can brand consulting help with BRAND POSITIONING?
A brand consultant can take an outside view on your business and helps your reach your goals. They offer analysis, solutions, and general marketing, business + communication expertise, through the lens of your brand.
My brand consulting packages take you through various journeys + processes that are specifically designed to help you level-up your business via your brand.
DEVELOPING A BRAND POSITIONING
I offer my brand consulting services in the form of a brand positioning package.
I've developed a 2 month journey that fuses the best of my brand strategy and small business coaching experience.
After a series of business coaching / brand consulting working sessions, I copywrite a Brand Foundations document for you.
This document lends itself to brand tagline, naming, purpose + mission statements, brand identity or logo development, brand strategy + business planning, social post or website copy, briefing website builders, social media managers, or investors.
I take on a maximum of 2x brand consulting clients per quarter so that I can give my highest quality attention.
If you are interested or would like more information, please get in touch.
Please share details about yourself, where you are at with your business, and why you are interested to work with me.
THE 2-month
brand positioning JOURNEY
EXPLORE + EXTRACT
5x worksheets + 1.5hr working sessions:
1 - Story + challenges
2 - Values
3 - Vision + Goals
4 - Dream Customer
5 - Product + Service
FILTER + FORM
‘Brand Foundations’ document
Our WHY / Our APPROACH / Our OFFERING / Our ROLE / Our PROPOSITION (tagline) / Our AUDIENCE / Our PLAYGROUND
TWEAK + TIGHTEN
1x 60-min follow up session
or
2x 30-min follow up sessions
THE INVESTMENT
3500€ (excl. VAT*)
(1x payment of 2000€ up front,
1x payment 1500€ upon delivery).
*The VAT can be reclaimed on your business.
WHAT IS MY ROLE AS YOUR BRAND CONSULTANT?
A brand consultant can offer many services to help you shape your brand, level it up, or figure out how it can better serve your objectives.
BRING MY EXPERIENCE
I am here to bring you my experience. 10 years working in advertising agencies on projects such as: brand positioning, brand identity, global re-positioning, portfolio positioning, product innovation, audience insight, communication strategy, company + culture branding.
I have structured my package journeys from this experience, whilst keeping them flexible enough to fit you own unique needs. We work together to understand your objectives + challenges, then I cherry pick learnings from this experience to help you explore the best way to approach things.
MAINTAIN PERSPECTIVE
One of the biggest benefits of hiring me as a brand consultant is my ability to offer perspective. I will see things from a different angle, offer opinions in ways that might make you think of things differently, and keep you coming back to the brief when we (undoubtably!) go off on a tangent. I bring in coaching tools + exercises that are designed to open your perspective too. As well as asking the questions that make sure you are making informed + well considered decisions.
CREATE YOUR STRATEGY
Although we may spend lots of time discussing + exploring, I'm a strategist at heart so I will always have my strategy radar working in the back of my mind! My role is to help you identify A, identify B, and then facilitate your way from A to B.
FIND PATTERNS + SIMPLIFY
I spend time asking questions and listening to similar themes or distinctive ideas that come up. I observe how you speak about things, what's important, what language you use, what inspires you and what you want to avoid.
I knit these things together, explore it with you, then filter + focus it in order to create a succinct + coherent creative expression of it.
MAKE IT PERSONAL
A big influence in my brand consulting work is my more personal approach. I make it a priority to connect with you. To understand the person behind the business, your own personal why, and your own personal challenges.
I have learnt that treating a small business like a large corporation does not work. The approach needs to tailored to your own unique timelines, resources, demands + business challenges. This not only helps me make the experience more useful for you, but also more fulfilling + fun to work together.
why should you hire a brand consultant?
There are many advantages of hiring brand consultant to develop your brand.
omeone who gets what you're trying to do, what your specific challenges are (on both a professional + personal level), and can give you the right level of support + challenge.
BALANCING BUSINESS + LIFE
When you're running a small business, it's easy to get in your head. You have all the pressures of making your business 'successful', whilst managing finances, deciding what to invest in when, and balancing it all with having a life.
A BRAND HELPS YOU DRIVE FORWARDS + STAY ON TRACK
A well-considered brand positioning can help manage your balance. It's the molten core that absorbs everything and sends it back out again. It's the compass that stores all the on-point information, and helps you take direction when you get a little lost.
A BRAND HELPS YOU CONNECT
Your brand is the litmus test that tells people (and customers) who you are, so that they can decide if they want to be part of what you do. It also sometimes helps you to decide if you want to partner with them!
I'M A SMALL BUSINESS OWNER MYSELF, I GET IT
A well-considered brand positioning can help manage your balance. It's the molten core that absorbs everything and sends it back out again. It's the compass that stores all the on-point information, and helps you take direction when you get a little lost. It's the litmus test that tells people (and customers) who you are, so that they can decide if they want to be part of what you do. It also sometimes helps you to decide if you want to partner with them!
I'M NOT PART OF YOUR BUSINESS, SO I CAN MAINTAIN EXTERNAL PERSPECTIVE
Your brand is the litmus test that tells people (and customers) who you are, so that they can decide if they want to be part of what you do. It also sometimes helps you to decide if you want to partner with them!
RECLAIMING COSTS + POLICY
VAT-registered businesses can reclaim the VAT and expense my services.
You may also be interested in coaching for small businesses. If so, check my Business Coaching page for business coaching prices.
POLICY
Sessions can be cancelled or moved free of charge up to 48h in advance.
After that, there will be a 100€ late cancellation charge as I will have saved that time and my attention for you. Thank you for understanding.
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What is a Life Coach?Life coaches provide a safe space for you to explore where you are, where you want to go, what is holding you back, and what you can work on to get there. The main purpose is to be a thinking partner for you to explore + facilitate your own creativity + answers so that you can take your next step.
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What should I expect from a Life Coach?A life coach helps you explore + reconnect with your own sense of self and resourcefulness. You should expect to be deeply listened to, asked questions, have someone reflect yourself back to you, and engage with tools, exercises etc. that help you find your own answers and figure out what you want to do with them. You should expect complete confidentiality, non-judgement, and unconditional positive regard. You can expect to have regular check ins about what is working or not working, and how you can keep moving forwards together.
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Why might I need a Life Coach?Often people wait until they're in a sticky situation, or things have gotten a little too bad. If you're in this place, then you might need a life coach to help you explore what got you here, and how you want to move through + out of it. Working with a life coach is also great when things feel pretty good, too. Life coaching can take your life from fine or good, to extra exciting, calmer and more content, or more fulfilling.
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What are the benefits of hiring a Life Coach?- Navigating or making changes in career, work, business or personal life - Developing self-awareness, self-trust, self-belief, and self-esteem - Managing anxiety and stress - Setting + managing boundaries - Replenishing sense of wellbeing, energy and balance - Developing visions and setting goals - Exploring and articulating ideas, thoughts or feelings - Connecting with your creativity - Creating strategies, structures + frameworks for (sustainable!) action